Story Planner and Pitch Sheet
Reporter: __Jack Rodzik __________________________________________
Story slug: ________Kositchek’s__________________ Due date: _March 17_________
Story idea:___How business is affected by _recession_________________________
How long does the story need to be? ___600-800 words_____________
Contact names/numbers: _Kositchek’s Store : 517-482-1171, Carl Dorman
Readers’ viewpoint:
What questions beyond the 5 W’s and an H would the reader like answered?
- Who are the customers? Are they only returning customers or new?
- What have you done to accommodate the recession?
- When did you notice a shift in sales?
- How are you able to stay in business in this time of struggle?__
- Why keep the store if sales are doing poorly (if they are down)
What is the single, most important thing about the story?_Finding out how the recession has impacted their sales
What additional information is needed? __Examples of changes, lowered prices? _____
What photos, graphics or multimedia would be good additions to this story?___
Kositchek’s Store, downtown Lansing, Kositchek’s’ clothes, modeled?
___________________________________________________________________________
STORY PITCH:
In a struggling market, can one sacrifice one’s fashion needs? Get the story behind how Kositchek’s ability to remain standing strong in times where their prices may be out of reach.
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