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Wednesday, March 16, 2011

Honesty is the Best Policy



Jack Rodzik
March 16, 2011
Kositchek's
248-974-8926
rodzikja@msu.ed


    The economic crisis of the early millennium has impacted spending on every level for the average United States citizen. Money has been especially tight in regards to what may be considered excessive spending pertaining to the quality of goods. In times like these, most people tend to cut back on using their money to provide themselves with the quantity of luxurious clothes. However, one specialty store in downtown Lansing, Mich. manages to stay in business continuing to prevail regardless of the current recession taking place because of the people who work there, Kositchek’s.

    Kositchek’s is a family owned business, currently owned by David Kositchek, employing 20 knowledgeable and loyal workers who remain optimistic even in these hard times.

    “It’s a reflection of the standards you set,” said Matt McLeod, 51, who has worked at Kositchek’s as a floor salesman for 30 years, “people come here for the personal service, they can’t believe people give you honest advice.”

    Integrity, honesty and quality of clothes and service have always been the key ideas for running Kositchek’s.

    “I enjoy coming into work,” said Carl Dorman, 33, Kositchek’s newest employee in eight years, “I do displays so I get creative, making things look nice, of all of the customers you meet about 90 % are super people”

1 comments:

Fara Warner on March 16, 2011 at 3:50 PM said...

What story format are you using? I think this would work better with a lead that introduces us to Kositcheks. Your lead now doesn't pull me in. You could use the information in your lead as part of a nut graph that explains why it is important to be writing about Kositcheks.
Your headline doesn't have much to do with the story from what I can tell.

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